A Bit Of Self Reflection

Every now and again, I go into full self-reflection mode. Ask myself the big what and why questions. Why am I in business? What am I hoping to achieve? Making corporate videos for a living to deliver important messages for my clients is what my business is all about. So that’s a pretty obvious what. […]

Aputure’s Brilliant New Light

If you’re talking the romance of film making, the conversation is always going to centre around lenses and cameras. All of the sexy stuff. Lighting, doesn’t get a look in, which is sad because it so deserves to. If the truth be told, it’s just as important, if not more so, than a good camera […]

The Geniuses At Pfizer

I recently learned how the Pfizer Coronavirus vaccine works. It’s genius. I should add the following disclaimer: Pfizer is one of my clients. When scientists looked at Covid-19 cells they discovered each cell has an identical protein. The virus cell relies on this protein. Each time we get any infection, our immune system sees it […]

Seriously. What is LinkedIn?

I read something interesting the other day.  From a poster musing on the etiquette of unsolicited messages on LinkedIn. Which got me thinking. What is LinkedIn? What is it meant to be? And the truth is I’m not sure I can answer either of those questions. Is it just a glorified Facebook for business? LinkedIn […]

Influential Video

I happen to be in the business of making great video content, but I’m always on the lookout for interesting trends or new information. I came across an article in SocialMediatoday about how video will be influencing consumer decision making this year, despite the massive upheaval we are now experiencing throughout the world. Video is […]

Canon: Where is your Mojo?

It is fair to say, for the past decade or so, Canon lost its mojo when it came to manufacturing DSLR cameras shooting high end video. After the trailblazing 5D, Canon inexplicably dropped the ball gifting market share to Sony, Black Magic and Panasonic. But overnight, a seismic shift, to say the least, happened with […]