Effective Video Marketing Strategies

video marketing2Now that you are sold on the need for video to enhance your business, you need to consider some strategies that are going to deliver results. Here are five important points that we have developed that you might want to consider.

1) Define your top business priorities. Business leaders need to determine their key challenges that can be addressed with video. Do they need to increase or improve customer interaction? Do they need to cut overhead expenses? Or do they need to ensure their top experts are across several locations? Video can do all of these things. Compile a list of business goals to ensure that video and technology choices can be made to align to meet your company’s needs.


2) Create An Awareness. Does your CEO want to deliver his or her message to far-flung employees every three months? Do Human Resources want to improve employee morale with more frequent and impactful communications? Is training concerned about rapid uptake of new products or services? A highly visible use of video will increase the chances of widespread success in all of these initiatives.

3) Show early success. There are many ways to use video, and trying several different ways at once can be overwhelming and impractical. So, begin with your top priorities to determine which application of video can demonstrate the most immediate value for your business: for example, two-way video interaction for live company meetings; large-scale video broadcasts for events; or small scale video stories to demonstrate products as well as safety and security. Many organizations use video to make meetings more effective, accelerate decision-making and boost global participation. They can then leverage their initial investment in a video conferencing platform to add additional capabilities such as video recording, live video streaming or sharing for additional uses.

4) Forge new relationships. An organization’s video program can be shared across multiple departments within a company, depending on its size. That is one of its great advantages. For example, to roll out digital signage across offices or stores, IT may need to collaborate with other departments like Audio Visual facilities, or marketing. A successful video program will require the input and expertise of all relevant departments; IT can facilitate these new connections to drive a more successful video project.

5) Create great video experiences. Users expect high-quality—and simple—video experiences from day one. Excellent experiences are a key part of successful video rollouts. An obvious way to ensure good video experiences is to start with the right infrastructure. This doesn’t necessarily mean more network bandwidth. Instead, seek ways to optimize your network, so you can optimize existing bandwidth and take advantage of today’s newest tools for cost-effective management and monitoring. Today’s smarter endpoints, from video cameras to digital displays, leverage network features for plug and play capabilities and deliver the best possible video experience.
Overall, there is no one road toward the best video strategy. The good news is there are many paths to success. By planning ahead and identifying how video can best be used in your organization, you can transform your business and directly impact its success.